By Aoife Connors. For all those fashionistas out there, fashion designer Marc Jacobs has created a globally exclusive quirky packable tote bag for the seventh annual ‘Fashion Targets Breast Cancer Ireland’ Campaign.
The limited edition tote features the designer’s signature character, Miss Marc, wearing a ‘Fight Like a Girl’ tank top and red boxing gloves. Looking feisty and tough, the message is Miss Marc is a survivor with a big grin.
Available at luxury department stores Brown Thomas and BT2 from 6th May 2011, the tote retails at €35 and all proceeds from the sales will go towards Action Breast Cancer, a programme of the Irish Cancer Society and Europa Donna Ireland, raising awareness of breast cancer issues in Ireland.
In 2009, there were 2,766 cases of breast cancer diagnosed in Ireland. The Irish Cancer Society say that women have a 1 in 9 chance of developing breast cancer during the course of their lifetime.
The campaign has raised just over €570,000, initially through the sale of the bull’s eye target T-shirts and over the last three years, the successful tote bags designed by Diane von Furstenberg, Orla Kiely, Paul Smith and Tory Burch.
For the 2011 campaign, Brown Thomas approached Marc Jacobs to design a bag, which would appeal to women of all ages in the fight against breast cancer. The resulting limited edition packable tote bag, which incorporates the distinctive FTBC bull’s eye target logo, will undoubtedly be the ‘must-have’ tote bag of the summer.
aoife.connors@imt.ie
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